The use of color has a profound effect on you psychologically and you may have never realized it. Ever notice that airports use cool colors like blue and green? We know how stressful flying can be and the subtle use of these colors is no mistake. It’s not only a calming color but in a fashion very dynamic!
The Color Psychology of Blue
- Blue is described as a favorite color by many people and is the color most preferred by men.
- Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional.
- Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.
- Blue is often seen as a sign of stability and reliability. Businesses that want to project an image of security often utilize blue in their advertising and marketing efforts.
- Blue can also create feelings of sadness or aloofness. Consider how a painting that heavily features blue, such as those produced by Picasso during his “blue period,” can seem so lonely, sad, or forlorn.
- Blue is often used to decorate offices because research has shown that people are more productive in blue rooms.
- Blue is one of the most popular colors, but it is one of the least appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison.
- Blue can also lower the pulse rate and body temperature.
- Consider how blue is used in language: blue moon, blue Monday, blue blood, the blues, and blue ribbon.
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Why not end your day with a fun blue cocktail with or without alcohol? Follow the link under the photo for recipes.
If you are inspired to redo and want to go blue, give us a call …. we can help! (973) 657-5771 info@PWSNJ.COM